May 7, 2010 @ 18:07
Can I just say from the start, I adore and appreciate our HarlemCondoLife.com readers very much! They’re like a Tonnie’s cupcake! Awesome! Seconds from when the Crain’s New York story broke about Red Rooster landing at 310 Lenox Avenue, a HCL reader notified us right away with the news! A big thank you to Tero!
As soon as I received that heads up, what did I do next? Aside from responding to our reader, I picked up the phone and called Marcus Samuelsson’s flack. Here’s the chisme!
The lease was just signed this week so the ink is barely dry. Samuelsson and his team are aiming to have Red Rooster open for customers this Fall. I probed a bit further. The PR rep did not want to comment on why 310 Lenox Avenue versus other locals throughout Harlem nor say anything about length or amount of the lease? The rep said “those type of details are for Marcus to answer and that’s not possible right now since he’s out of the country.” Hmm, I wonder if our celebrity chef and local Harlem resident gave those folks quoted in Crain’s the green light to say something about the location of Red Rooster? Given that Marcus is not available to confirm this wonderful news himself, I seriously doubt it. It seems like someone or somebody stole a little bit of Samuelsson’s thunder! If so, that’s not cool!
As for my thoughts on the Red Rooster location in Harlem, to be honest I was keeping my figures crossed that it would land on Frederick Douglass Blvd., however, after walking over to Lenox Ave to check out the space tonight (Friday), I can see why Samuelsson choose that location. It’s right next to Chez Lucienne, Sylvia’s and the planned Hyatt Hotel backed by Emmitt Smith and partners. Also, 310 Lenox Avenue is right by the 2/3 subway line. Uptowners and downtowners can easily get to Red Rooster. In addition, all those Bravo TV viewers, who watch Samuelsson on Top Chef Masters-Season 2, and plan to or regularly visit the Big Apple will trek up to Harlem. Double hmm. Can you say the words “tourist invasion is upon us…soon…again!