I tell ya! At the moment, there is no such thing as bad PR for East Harlem’s Milk Burger, the new hamburger hot spot at 2056 Second Avenue. After the little viral spat that happened a few weeks ago regarding Milk Burger allegedly burger-izing Shake Shack, who knew where Milk Burger was heading. Actually, I sort of knew its potential from that incident and now DNAInfo is reporting that Anthony Bourdain’s wife has given Milk Burger a thumbs up on twitter…to more than 18,000 followers! I guess this makes Milk Burger one degree separation from the Travel Channel star and Chef. Not bad! I am wondering now who will be next to step forward and so candidly and openly endorse Milk Burger? Any guess?
There could potentially be another ringing endorsement in Milk Burger’s future, but no one will beat this 140 character endorsement by Mrs. Bourdain: “I actually enjoyed my Milk Burger and I love that they deliver. Shake Shack is still my husband but Milk Burger can be my booty call.” Get that women her own TV show…and another burger!
Posted in business, entertainment, Harlem, New York, New York City, NYC, restaurants, shopping, spending
Tagged 10029, Anthony Bourdain, dining out, DNAinfo.com, East Harlem, eating out, Erik Mayor, hamburgers, Milk Burger, Ottavia Bourdain, Shake Shack
There is a burger-gate happening right now in our own backyard. The owners of East Harlem’s Milk Burger, located at 2056 Second Avenue, are currently fighting off accusations that they cloned their menu and website from the popular and expensive Shake Shack. This all came about when SeriousEats.com blog posted about Milk Burger’s marketing material looking very similar to Shake Shack. The burger drama happened in the last 24 hours.
So where does the burger drama currently stand? Milk Burger has taken all previous material down from their website and has a static page up. The owner has given interviews explaining it was a mistake executed by an intern, and a ton of free press has been given to an East Harlem establishment that most businesses could only dream of!
In summary, this whole burger drama talking place between David (Milk Burger) and Goliath (Shake Shack) could prove profitable for one business here. Milk Burger just opened. They are not the Rupert Murdoch of hamburgers. I believe the owner. It was an honest mistake. He probably just looked at the material that was presented to him for sign off and quickly approved it. Now there is only one place to potentially go from here when you’re starting a business at the bottom…and that’s up!
My advice to the owner of Milk Burger, start drafting the apology letter to Shake Shack and a big fat thank you note to SeriousEats. You are about to get some serious burger business! Who is going with me to eat at Milk Burger in East Harlem?
Posted in business, commercial real estate, entertainment, Events, Harlem, New York, New York City, NYC, restaurants
Tagged 10029, 2056 Second Avenue, Danny Meyer, East Harlem, Erik Mayor, Milk Burger, SeriousEats.com, Shake Shack