Tag Archives: Red Rooster

Red Rooster in Harlem to open December 17

Posted on July 5, 2011 | Leave a comment

Dec 13, 2010 @ 11:52

By HarlemGal
The New York Times Diner’s Journal is reporting today that Red Rooster, located at 310 Lenox Avenue in Harlem, will open this Friday, December 17, for dinner only! The Times even has a copy of the menu. Click here to view the menu!
After many months of planning and boat loads of media coverage, I wonder if the downtown and/or uptown crowds will check out Marcus Samuelsson’s new restaurant the weekend it opens or will patrons wait until after the Christmas holiday? I might skip on over there, but not completely sure.
What about you? Tell us! Will you try to get reservations to Red Rooster this weekend or will you wait?

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Posted in Bars, business, Harlem, New York, New York City, NYC, restaurants

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Quick encounter with Harlem’s Marcus Samuelsson

Posted on July 5, 2011 | Leave a comment

Dec 1, 2010 @ 23:23

By HarlemGal
We finally crossed in a direct path with fellow Harlemite, Red Rooster owner and celebrity chef Marcus Samuelsson. The quick exchange happened on the evening of November 30. Samuelsson and his stunning wife Maya were at the annual 2010 UNICEF Snowflake Ball. Samuelsson was, once again, overseeing the menu for the Ball, along with Wolfgang Puck, and was part of the live auction.

Our quick encounter was just that. We introduced ourselves to him and his wife and discussed proximity of where we live in Harlem. He then introduced us to his partner in Red Rooster and then we told him how excited we were for Red Rooster to open in Harlem. That was it! I guess I was a bit speechless because it felt like there were a gazillion people around him and his wife. Given that setting, I can confirm that the business partner, Marcus and Maya were absolutely nice and gracious. And of course, we have to comment on the appearance. Oh…what a sharp couple the Samuelsson’s make. They looked fabulous!

We also were able to sample the Red Rooster crab cake that was served to all the guests during the Ball. It was divine as well as the lamb chops. You will want to try the crab cake at Red Rooster once it opens along with the spicy chutney.

If you’ve ever wondered what the financial value is in hiring Marcus Samuelsson to cook you a private dinner, this story will give you some insight. During the live auction at the Ball, they offered a private dinner with Samuelsson, who would come to your home in New York City and cook for you and up to 12 guests. The bidding started at $15,000. The lucky person ended up purchasing two private dinners at $35k  each.  Good for them, but even much better for UNICEF. All the proceeds from the live auction go to charity.

After witnessing several individuals bidding high for our fellow neighbor, chef and Harlemite, all we could think about was how fortunate we are because we will have a short walk to 310 Lenox Avenue when Red Rooster opens! And hopefully, no bidding required to get a table!

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Posted in entertainment, fashion, Harlem, New York, New York City, NYC, real estate, restaurants

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Harlem through the eyes of Marcus Samuelsson

Posted on July 5, 2011 | Leave a comment

Nov 1, 2010 @ 7:27
By HarlemGal
The countdown begins for the opening of Red Rooster, which is suppose to have its preview night November 2 in Harlem with an official opening expected about three weeks later according to a reader and its owner, Marcus Samuelsson is wasting no time in plugging Harlem, the location of his new restaurant. In this video for Black Atlas.com, a social networking site for “sophisticated African-American travelers,” Samuelsson visits several Harlem businesses and asks them what makes Harlem so special. In addition, he asks business owners for some advice on running a business in Harlem. Hear what Harlem business owners had to say…

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Red Rooster in Harlem named restaurant to watch this Fall

Posted on July 5, 2011 | Leave a comment

Sep 1, 2010 @ 17:30
By HarlemGal
Harlem’s Red Rooster, owned by celebrity chef and Harlemite Marcus Samuelsson, was named one of 15 new restaurants to watch this Fall by The Wall Street Journal.
Red Rooster, which is scheduled to open in October at 310 Lenox Ave, was the only uptown restaurant that made list. What’s interesting in the article is the restaurant description. It says the place will seat 90 and hours will be from breakfast to late night, with no menu costing more than $25. Does that mean starters could be $24.50 or plates at $24.75? I hope not! Also, Samuelsson could be aiming to be cheaper than 5 and Diamond, which is a pricey place for Harlem, but the food lives up to those prices in my view. Who knows what’s Samuelsson’s price point strategy? At some point will find out.
See below who made the list of places to watch this fall!

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Posted in Bars, business, Harlem, restaurants

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Harlem rental prices heat up, Red Rooster pictures appear

Posted on July 5, 2011 | Leave a comment

Aug 27, 2010 @ 6:30
By HarlemGal

August 26, 2010 was filled with interesting surprises! For the last two years, the rental market in New York has been favorable toward renters, but now that has apparently changed. According to The Wall Street Journal, rental activity levels in Manhattan continue to heat up. The article mentions Harlem and reports that prices on studios with doormen are on the rise in Harlem. They’re up around 5 percent. Wow. How did that happen?  What happened to the double dip recession? I guess it bypassed the NY rental market!

After I read that article, I turn around and read an email from a reader telling me Marcus Samuelsson released photos on his website about the latest construction happenings with Red Rooster.  Along with the pictures, Samuelsson states he is “super excited for the opening and it feels like the community is sharing in the excitement too!” Awh…that’s nice. I just hope the opening of Red Rooster is soon!

See what happens in a course of a day. The rental market heats up and Red Rooster pictures appear! Only in New York…right?

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Posted in real estate, restaurants

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LeBron campaign brings out video preview of the upcoming Red Rooster in Harlem

Posted on July 5, 2011 | Leave a comment

Jun 19, 2010 @ 15:33

By HarlemGal

We had no idea that there was interior video footage of Marcus Samuelsson’s Red Rooster restaurant out there in the internet universe until a reader informed us about. Thank you to DJ Jaffe for the heads up. Much appreciated!

Apparently, our celebrity chef  from Harlem made a video pitch to James LeBron, like almost every other NY celebrity has done already, to come to the Big Apple and play basketball. To entice LeBron, Samuelsson is giving LeBron, and us, a sneak peak of Red Rooster and a guaranteed table at the Lenox Ave restaurant.  Check out the video here as well on NYC.gov.

Honestly, I do not see what the big deal is about begging this athlete to come to NYC, but I assume it has to do with cha-ching/moo-la/dinero to the City.

Well, since everyone is making a pitch for James LeBron, HarlemCondoLife.com will join in, but take it a step further! Here we go:

HEY KING JAMES, TAKE ALL THOSE CELEBRITIES’ ADVICE AND COME TO THE GREATEST CITY ON THE PLANET, NEW YORK CITY, TO PLAY BASKETBALL. AND IF YOU DO MOVE TO NYC, WE THINK YOU SHOULD MOVE TO HARLEM AND BUY A BIG-O-GIANT PENTHOUSE/CONDO OR A GORGEOUS, MILLION DOLLAR TOWNHOUSE. THESE ARE ITEMS FIT FOR A KING. YA, THAT’S THE TICKET!

By moving to Harlem, we think this will definitely set you apart from the  NYC athlete pack. You could move right next to Kareem Abdul-Jabbar! What do you think? Do you like our idea? C’mon move to Harlem!  If you need more reasons why, just ask Marcus Samuelsson.

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Marcus Samuelsson wins Top Chef Masters

Posted on July 5, 2011 | Leave a comment

Jun 10, 2010 @ 2:02
By HarlemGal
HarlemCondoLife would like to congratulate Marcus Samuelsson, celebrity chef, owner of the up and coming Red Rooster and Harlem resident, for winning Bravo TV’s Top Chef Masters. Way to go Marcus!

http://www.hulu.com/watch/153860/top-chef-masters-its-about-time-for-marcus

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Red Rooster lands on Lenox Avenue, Marcus Samuelsson to be cooking in Harlem Fall 2010

Posted on July 5, 2011 | Leave a comment

May 7, 2010 @ 18:07

By HarlemGal
Can I just say from the start, I adore and appreciate our HarlemCondoLife.com readers very much! They’re like a Tonnie’s cupcake! Awesome! Seconds from when the Crain’s New York story broke about Red Rooster landing at 310 Lenox Avenue, a HCL reader notified us right away with the news! A big thank you to Tero!
As soon as I received that heads up, what did I do next? Aside from responding to our reader, I picked up the phone and called Marcus Samuelsson’s flack. Here’s the chisme!
The lease was just signed this week so the ink is barely dry. Samuelsson and his team are aiming to have Red Rooster open for customers this Fall. I probed a bit further. The PR rep did not want to comment on why 310 Lenox Avenue versus other locals throughout Harlem nor say anything about length or amount of the lease? The rep said “those type of details are for Marcus to answer and that’s not possible right now since he’s out of the country.” Hmm, I wonder if our celebrity chef and local Harlem resident gave those folks quoted in Crain’s the green light to say something about the location of Red Rooster? Given that Marcus is not available to confirm this wonderful news himself, I seriously doubt it. It seems like someone or somebody stole a little bit of Samuelsson’s thunder! If so, that’s not cool!
As for my thoughts on the Red Rooster location in Harlem, to be honest I was keeping my figures crossed that it would land on Frederick Douglass Blvd., however, after walking over to Lenox Ave to check out the space tonight (Friday), I can see why Samuelsson choose that location. It’s right next to Chez Lucienne, Sylvia’s and the planned Hyatt Hotel backed by Emmitt Smith and partners. Also, 310 Lenox Avenue is right by the 2/3 subway line. Uptowners and downtowners can easily get to Red Rooster. In addition, all those Bravo TV viewers, who watch Samuelsson on Top Chef Masters-Season 2, and plan to or regularly visit the Big Apple will trek up to Harlem. Double hmm. Can you say the words “tourist invasion is upon us…soon…again!

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Chocolat to be Harlem’s next restaurant on Frederick Douglass Blvd

Posted on July 5, 2011 | Leave a comment

Apr 7, 2010 @ 12:56

By HarlemGal
I would like to introduce you to the space that will house Chocolat Restaurant Lounge at 2217 Frederick Douglass Blvd. There has been all this speculation about this space pictured below, but speculate no more! I have spoken directly with the owner of Chocolat and he tells me this corner space will be his second restaurant on FDB, also known as 8th Avenue. I believe Chocolat was previously located on 5th Avenue and the first place was Moca Lounge, which was one of the early establishments to open on FDB way back in the day. It is safe to say Moca Lounge is the pioneer on FDB!!!

As for additional details, the owner shared that Chocolat will offer mixed cuisine and will open soon. Exact date to be announced later!

Now that the restaurant rumors are a little bit more clear. I guess this means Red Rooster will now open at….?

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UPDATE: Marcus Samuelsson will open up a restaurant in Harlem, Red Rooster is the name

Posted on July 5, 2011 | Leave a comment

Feb 10, 2010 @ 23:29
By HarlemGal

I am quickly learning that any move Chef Marcus Samuelsson makes it’s like hot cakes. I saw all the online chatter Wednesday (again) and a post on Twitter about Samuelsson opening up a restaurant in Harlem. As we did with our first post about this topic, we  headed straight to his PR rep directly to ask: is our Harlem neighbor going to be opening up a restaurant where he lives or not? Are Harlemites going to be able to enjoy his culinary expertise uptown, instead of downtown? The answer is ….a big YES! The new restaurant will be named Red Rooster and his goal is to open this place in 2010. The exact location and menu have not been decided yet, per his PR rep.

This is more good news for the restaurant scene in Harlem and a milestone for Samuelsson. Apparently, he has lived in Harlem for six years now and this will be his first restaurant in Harlem.  Thanks to him and several other restaurants in Harlem, we are starting to have more and more options to choose from when it comes to dining out in Harlem. My only hope now is that Samuelsson moves to open his restaurant in a timely manner.  There is that old business recipe “time kills the deal.” You take too much time and …well…a lot of things can happen! Let’s hope for the best and start placing bets on where Samuelsson’s restaurant will land. Any guess?

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Posted in Harlem, restaurants

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